A lead generation site is there to bring in enquiries. Looking nice helps, but it also needs to reach people who are ready to buy, answer their questions before they’ll call, and make getting in touch as easy as possible.
It’s rarely the design. It’s usually one of these five things, and they can all be measured.
People arrive wanting to know if you cover their suburb, roughly what it costs, and how soon you can come. If those aren’t visible, they go back to the search results and ring someone else.
A form with eleven fields, a phone number you can’t tap, or a contact page that’s hard to find. Every extra step loses people who were ready to call.
There are no reviews, photos of real work, licence number or service area. People are looking for a reason to trust you and not finding one.
Enquiries might have been failing since an update months ago. It’s more common than you’d think, and it’s usually found far too late.
Money goes into advertising with no way to know which page, campaign or search produced a job, so you’re left guessing where to spend.
We work out the main things people want to know before they get in touch, and answer them where they’ll actually see them.
Reviews, real photographs of your work, credentials, licence numbers and the suburbs you actually serve.
The same call to action on every page, easy to tap on a phone, with a short form that only asks what you need to quote.
Every enquiry is delivered and saved, and spam is filtered out where you can still check it. We also set up your business email so your replies don’t end up in junk.
An automated test fills in your form every night and checks the email arrives. If it doesn’t, we know that night.
The local SEO basics: your Google Business Profile, proper service area pages, and the technical basics set up from day one.
See your enquiries by week, page and source in the ùrlar app, so you can spend your advertising money on what’s actually bringing in work.
Trades and service businesses, professionals, and not-for-profits who need enquiries, applications or donations rather than online sales. If you sell products, have a look at online stores instead.
It’s built on WordPress, so you can edit it and take it anywhere. Site Care for WordPress keeps it fast, up to date and monitored, and the lead tracking is included in the plan, so it isn’t another subscription. See what’s in Site Care.
Tell us what’s going on in your own words. We’ll usually come back to you within one business day with a clear next step, and if it turns out you don’t need us, we’ll tell you.